Challenge

tyGraph needed help refining their brand to better communicate their value in a crowded, complex analytics space.

Solution

We clarified their offering, simplified their message, and designed a visual identity that emphasized trust, transparency, and authenticity.

We focused on three key areas to evolve tyGraph’s brand:

• Humanized the brand: We introduced relatable illustrations and motion graphics to make complex data feel more accessible and engaging.

• Simplified the message: We distilled the product’s complexity into clear, benefit-driven language that didn’t overwhelm.

• Embraced authenticity: We leaned into their humble Canadian roots, reinforcing a tone of quiet confidence and integrity.

• Brand Positioning: Rather than competing on exaggerated claims, we grounded the brand in a simple, honest idea: “Really good data.”

It was a phrase that reflected tyGraph’s internal philosophy—straightforward, trustworthy, and quietly powerful.

The Result: The new brand helped tyGraph communicate more clearly, connect with their audience, and build credibility in a competitive market. Not long after launch, they were acquired by a major player in the analytics space.

While the strength of the product led the way, we’re proud to have helped shape how it showed up in the world.