Challenge

Microsoft’s Aspire program is a year-long onboarding journey for thousands of recent graduates entering one of the world’s largest tech companies. With over 8,000 active participants at any time, delivering a cohesive, engaging experience at scale is critical.

Solution

For more than six years, we have partnered with Microsoft to build and maintain a unified brand identity and design user-centric experiences that guide Aspirers through their career milestones.

Our support for Aspire includes:

• Brand consistency: Developing and sustaining a cohesive, vibrant brand that resonates with new talent.

• User experience design: Crafting intuitive digital journeys that lead Aspirers through key program milestones.

• Integrated communications: Managing multi-channel touchpoints including web, social, email, and direct messaging.

• Stakeholder alignment: Collaborating closely with business leaders to adapt to evolving needs and generational expectations, always centering community development.

Our contributions have helped shape a dynamic communications ecosystem spanning websites, social media, email, and direct messaging—supporting meaningful community connection and long-term professional growth.

Impact: Through strategic storytelling and thoughtful design, we’ve helped transform Aspire from a traditional onboarding process into a world-class, community-driven experience—one that empowers new employees to connect, grow, and thrive at Microsoft.